I just wrapped up the design and development of a little pro bono publico project that’s been keeping me busy for a few days. Luchaddys.com is a mini-site for this year’s New Mexico ADDY Awards. For those unfamiliar, the ADDY awards is the world’s largest advertising competition, held at the state and national level with over 50,000 entries annually. Back in my days at Rome & Gold Creative, the ADDYs were kind of a big deal; winning ADDY awards is a great way to establish yourself in the design/branding space. These days I’m even less gung-ho for advertising hobnobbery than I was back then, but the project gave me a nice chance to release some pent-up creative energy. Check it out.

Contest! Juarez!

Oh, and I almost forgot: Don’t miss your chance to win a bus trip to Juarez and a fifth of Tequila (with worm)! Download one of the luchador masks on the site, print it out, color/design/whatever it, and send it in. This contest sounds bogus but it’s not.

Stills from the Site

Tags: addy awards, graphic design, portfolio, retro, rgc, typography, wrestling